Problem - after updating to the latest Chrome version (37), fonts look ugly. v37 is supposed to introduce DirectWrite for font rendering, that makes fonts look better. I'm using a non-standard 125% Windows DPI, it could be why they are ugly for me. Solution, as quoted from here: type "chrome://flags/#disable-direct-write" in your Chrome window and click "Enable" on "Disable DirectWrite". DirectWrite should be off.
It appears that Google Chrome provides a solution for this, available at this link. Unfortunately, it did not work for me, because all options were already set to Not configured and it still could not update. What I did was navigate to registry at HKLM/Software/Policies/Google and delete the Update folder under that. Restarted Chrome, retried updating and it worked flawlessly.